For many people, finding a sponsor on Instagram is the ideal way to make a living. Imagine being able to earn money by posting photos of yourself working out, using products you’ve been sent or just looking great in free clothes.
In short, you will be able to make money by doing the things you love and even getting moderately famous for it!
That’s an amazing dream but how can you make it a reality? Here are some tips that can help…
The first thing to recognize is how creators get in touch with sponsors in the first place. The answer is that this can happen one of two ways: either the sponsors find you and get in touch, or you find them and ask if they want to sponsor you.
If you manage to grow your channel large enough, then you can rest assured that sponsors will get in touch and you don’t need to worry about chasing them. This is a pretty easy way to get paid for doing what you love, so all you need to concentrate on is getting big!
On the other hand though, if you can’t wait, then you can find sponsors by looking online at platforms designed to pair off creators and sponsors. Many of these exist and they’re very easy to use. Of course, the more followers you have though, the better deals you will be applicable for. Once again then, your priority is to grow your account.
Create a Strong Brand and Stay On Message
It’s not all about the numbers though. Another important tip if you want to find sponsors is to make sure that you have a strong brand and that you’re on message.
This is very important because sponsors are always looking to find partners that are aligned with their goals. That is to say that they want to find people to work with who echo the principles and who have the same values.
This is why it is so important to avoid controversy or to avoid being too off topic. If you make a controversial statement and you are sponsored, then effectively means that the sponsor is endorsing what you are saying. This is a quick way to put big brands off of working with you and it means that you will potentially miss out on opportunities going forward.
It’s also important to ensure that your message is consistent. Occasionally, your Instagram posts are likely to be ‘off topic’ but this is fine. Just try to make sure that for the most part, you stick with your niche whether that be fitness, fashion or music.
When a sponsor checks out your channel, you want them to find a long list of excellent images, all highly related to the subject matter that they are wanting to promote.
And of course you also need to ensure that your photos are high quality and that they have a professional looking sheen. No one will want to associate with grainy, poorly composed photos!