Various uses of Snapchat for businesses
Just like Instagram, Facebook, Twitter, etc. Snapchat is also a part of social media group. Snapchat is not only a photo messaging app, but also has become a platform for building and establishing customer relationship.
For small businesses, Snapchat is the most efficient and effective way of growing brands with minimal inputs. Businesses are finding great success by adding Snapchat to their social media marketing efforts.
According to Snapchat metrics,
“It numbers more than 100 million daily active users, with 60% of them creating content on a daily basis.”
Following are the reasons why businesses should take active steps for merging Snapchat in their social media marketing methods to make profits from it.
As per statista.com survey report,
“It is being found that 37% of the Snapchat users belongs to the age group 18-24 whereas 26% users from the 25-34 age group.”
Snapchat enable business owners and marketers to target audience which can become the part of success of their marketing campaign. Users between 18-35 years hang around mostly on Snapchat and if your business provide services that are useful for this age group then it is the place to target them.
Bring sense of transparency:
Showing behind the scene of your company and people working there, brings transparency and establish your business as real entity. Snapchat enables businesses to post behind the scene footage via video or photos to give customers a sneak peek about production process. It will bring your customer closer to your business and will feel a part of it.
Event and sales for customers:
You can hold special event and sales for your valuable customers. For example you can send invite of an event like a sale or an opening or a tour to your store new section, exclusively for your customers. This will increase user engagement.
You can demonstrate new products and services through small demo videos as stories and share these demo videos with your customers. You can give a basic overview of the product through Snapchat video and photos to your customer and provide them opportunity to shop first.
Focus on mobile:
People hangout on Snapchat via mobile devices and in such situation, avoiding mobile audience can prove hazardous for your marketing campaign. Focus on your mobile audience to drive great results from your campaign. Craft your campaign according to mobile devices to give a boost to your brand and drive desired results.